by Melissa McFarlane | Oct 27, 2023 | Uncategorized |
Hello Successful Creatives, Your target audience lives in that crosshair where the solution you offer intersects perfectly with your ideal client’s hunger. If you, as a creative, can understand what your ideal client really struggles with, what keeps them up at night,...
by Melissa McFarlane | Oct 25, 2023 | Uncategorized |
Hello Successful Creatives, Who do you want to help? What problem can you solve? Many businesses and freelancers fail because of one thing: they try to serve everyone. They take every client, they take every gig. They are so anxious about keeping the money flowing...
by Melissa McFarlane | Oct 24, 2023 | Uncategorized |
Hello Successful Creatives, Starting and growing a business may be the most overwhelming thing you’ve ever done. Every day is filled with pressing and competing demands, millions of decisions that require more time than you have, stressors coming from every...