by Melissa McFarlane | Feb 1, 2024 | Uncategorized |
Hello Successful Creatives, Almost every successful business takes advantage of packaging to make more money. It’s a simple concept. You take products or services that are complementary and you create a package that you sell for one price. Fast food restaurants offer...
by Melissa McFarlane | Jan 30, 2024 | Uncategorized |
Hello Successful Creatives, I have some questions for you: When you make an offer or present a proposal to a potential client, have you assessed whether they are your right fit client, and whether your offer serves them at every stage of their need or hunger? Does...
by Melissa McFarlane | Jan 25, 2024 | Uncategorized |
Hello Successful Creatives, If you’ve watched the popular TV series, “Ted Lasso”, you know that coach Lasso often says, “I don’t care about winning.” It’s a strange thing to say if you’re the coach of a professional sports team, where, in theory at least, winning is...
by Melissa McFarlane | Dec 7, 2023 | Uncategorized |
Hello Successful Creatives, We’ve established that the mindset behind charging by the hour is a mindset that will never allow you to scale. This mindset must be broken if you are going to build a successful business that pays you in predictable ways. Instead of...
by Melissa McFarlane | Dec 5, 2023 | Uncategorized |
Hello Successful Creatives, How many of you just try to sell your services for a flat hourly rate, with no options, no upsell, no complimentary products or services? With an hourly model, you end up working like mad, underpaid, with no cash flow. It’s frustrating and...
