The Crosshair of Commerce

Hello Successful Creatives, Your target audience lives in that crosshair where the solution you offer intersects perfectly with your ideal client’s hunger. If you, as a creative, can understand what your ideal client really struggles with, what keeps them up at night,...

Know Your Target’s Hunger

Hello Successful Creatives, Who do you want to help? What problem can you solve? Many businesses and freelancers fail because of one thing: they try to serve everyone. They take every client, they take every gig. They are so anxious about keeping the money flowing...

You Only Need Four Things

Hello Successful Creatives, Starting and growing a business may be the most overwhelming thing you’ve ever done. Every day is filled with pressing and competing demands, millions of decisions that require more time than you have, stressors coming from every...

E+R=O

https://www.youtube.com/watch?v=Gi2Q0uLtmJgVideo can't be loaded because JavaScript is disabled: The Successful Creative - Whack A Mole Disappointments (https://www.youtube.com/watch?v=Gi2Q0uLtmJg) A New Twist on a Proven Formula to Break the Failure Cycle and Finally...